Nonprofit Council CEO Scott McAninch
Nonprofit COO Mercedes Alhaj
Nonprofit Council CMO Jerry W. Moore

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Scott McAninch

Chief Executive Officer

Scott began his marketing/promotion career with the launch of independent television station KABB in 1985. After 20 years of successful broadcasting marketing and promotion work, Scott made a move to the nonprofit sector consulting for The San Antonio Nonprofit Council. 

He was hired as the Executive Director in 2007. In 2015, The San Antonio Nonprofit Council became The Nonprofit Council and opened their membership to all 501c3 organizations in an effort to expand their service and membership in South Central Texas. 

Mercedes Alhaj

Chief Operating Officer

Mercedes is a native San Antonian who attended Texas State University to study Early Childhood Education, and was a preschool teacher in the early part of her career.  She then transitioned into the investment industry and spent over a decade in Wealth Management.  


After a friend and colleague introduced her to the Big Give in early 2016, she decided to volunteer for the event.  In that process, she felt a calling to change her career path to the nonprofit sector. Mercedes joined The Nonprofit Council in the Fall of 2016 as the Membership Associate, and is focused on growing the membership base of TNC.

Jerry W. Moore

Chief Marketing Officer

Jerry was a natural born creator. He was taking pictures before riding a bike and learned at an early age to shoot and develop his own film and prints. His passion for creativity carried through into his professional career where he has spent over 25 years in graphic design, marketing and branding.


Jerry is new to San Antonio having moved here in 2017 with his wife, Celeste, as she followed her passion for working with the homeless. He continues to grow his visual integration firm, Snookpah, and is enjoying not having to shovel snow in the winter. 

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1150 N. Loop 1604 W.

Suite 108-511

San Antonio, TX 78248

(210) 229-0333


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